Think of the most “blueish” things of your everyday life to proclaim them trend totems for this year. Jeans will do great, but what else can offer you serenity and faith in our future? And why this color was chosen by Pantone in the first place?
The stream of all design fields this year is united under the tendency to head towards faith and confidence. From the psychological point of view, this color is perceived by our mind as the non-threatening and calm, promising peacefulness. The blue color is also preferable in marketing and advertising: it’s described by Ben Parr in his Captivology: The Science of Capturing People’s Attention as the selling color, offering reliability, which the audience is searching for.
Pantone has gathered these points together and spiced it with reasons, provoked by the modern society. The color of the year 2020 implies the evolution and fresh start. With all the stress, caused by frantic lifestyle people have as par for the course now, and the tons of info we perceive through mass media, there’s barely any time to find some peace with oneself. Add there unstable political situation in the world and you’ll get a mix of worries, slowly sneaking up on us. The Classic Blue is a remedy for all of that — it promises resilience and gives trust in the improvement of all the social spheres and technology.
We’ll see how Pantone color of the year shows itself in 2020, appearing in interiors, clothing collections, and pop culture. As long as it brings ambiance, contributing to our well-being, it can be called the symbol fo the year as well.