True, the brand of Supreme celebrates its 25th anniversary, and this date is meaningful not only for the streetwear and fashion community but for the designers as well. The main reason is the Supreme logo, which has driven out its loud competitors, from Louis Vuitton to Adidas.
The legend made of Futura on the red background has been featured on thousands of items (original and fake ones), come through metamorphoses, various collaborations, experiments, and scandals — and is still here, intact and glorious.
Are you able to list all the brands Supreme ever paired with? Lacoste, Louis Vuitton, Aquascutum, Jordan, Champion, Nike, Playboy, to name just a few. Every collab resulted in a logo transformation, so it’s getting harder and harder to identify a fake.
From our side, we’ve prepared a tour into the Supreme logotype history, as even being so hyped (or even overhyped), it remains a perfect example of strong brand identity and great practice to follow.