More and more 3D design projects appear on trending pages of Behance or Dribbble, leaving there no room for doubt about this technique being hot and a highly-sought after. There’s such a huge diversity of projects: you can plunge the depths of crazy volumetric textures, or be puzzled and fascinated by alien-looking abstract models. Although there’s one specific edgy domain in the vastness of 3D art. I’m talking, of course, about character and product design!
Having 3D art projects on barely every design platform pushed me to this decision of arranging the flow of concepts. Here’s a simple little selection of the most frequent ones our team would love to cover.
Tangible objects and touchy textures
Abstract elements in 3D are agitating enough to activate every single kinesthetic feeling of the beholder. Setting visual accents to “touch with your eyes” these cosmic objects by working on the tiniest details. It’s the field where the craziest concepts obtain real shapes and crawl from the darkest corners of your mind to shine!
Speak through your character
Mascots, creatures, symbols — call them what you want. Having a vivid and memorable personality, they will stick to your perception of a brand, company or studio like a gum. And that’s how an ideal character design should work! The high involvement of 3D technique broadens the technical horizons so as to embody all the details and shake the characters up by adding some motion (if it’s necessary). Put the character in a surreal 3D art world and voila, there’s a whole story around him, provoking certain compassion from the target audience.
When we’ve told you about Yandex Taxi Dudes, we were happy as kids to joke and identify every guy with someone from our team, it’s so much fun! Same, actually, was with the Nike and Superfiction collab and it proves for the thousand time that such “live-looking” characters provoke the beneficial sensations.
Product presentation in 3D
Spectacularity to the third power and your company can celebrate the tremendous success. No, really, only a glance at these 3D futuristic shapes in a zero-gravity dimension is something brain-shaking. A nice ace up the sleeve of a company, decided to fall for 3D design is a rewarding idea. Closer looks and 360° overview is a neat exercise. The above-mentioned Nike has tried themselves in it as well with their Pegasus collection. Sleek move!
Satisfying mechanisms that soothe the nerves
Just sit and watch it, let the project do its magic. Stunning motion 3D graphics in mysterious metamorphoses of motion design chain you to their forms, movements and the way one thing interacts with the other one. The best thing about it is the diversity of meanings one can apply to the abstract triumph. In this case, music accompaniment also adds a large share of dynamism.