You’re about to discover the promising city guide with an impeccable brand identity. Dozens of the best restaurants and attractions are arranged in tender shades, thoroughly-made icons and artistic illustrations. And most importantly, that cute little pinky logo!
Famous Ueno agency amazed everyone with their design not even once or twice (take, for example, Slack, Dropbox or Google) and it’s high time to introduce something fresh to the world. What can be handier than a reliable source of info while having a trip to a new place? That’s right, only the source with marvellous design and transparent interface.
It never tires me to say how I enjoy discovering Easter eggs and references in the reviewed branding designs and projects. And to my greatest joy, the name Dorsia appeared in “American Psycho” movie — it was a fancy and exclusive restaurant Christian Bale’s character struggled to make a reservation at (oh boy, he had his cup filled there, you know what happened). Too bad he didn’t know that there’s no need to kill someone if you want to find a trendy place to hang out. Dorsia is based on collected reliable opinions about the most fascinating American and some European cities. You get to know the surroundings you appear to be with the best first impression possible. Aside from that, it’s always nice to rediscover place from a new perspective if you’ve been living there for years.
Switching on from geeky stuff to the design identity itself. The first and foremost is the pinky as a logo. If you haven’t guessed already, it stands for the lighter version of fanciness — in terms of a travel guide, I’d say it’s about the quality of being exclusive and original. All the line illustrations are created with the tender color palette and imply light vibes. Unlike many city guides, this one is not stuffed with tons of irrelevant pictures and side banners, what a blast!
While on Underconsideration there’re hold ambiguous discussions about the chosen typeface of the logo (mostly because of the “a” letter curves), I’d like you to know what the developers say about it:
Anyway, Dorsia is a reverberation of astonishing city guide wrapped into a cute app design making you seriously reconsider destinations for the next vacation.