Imagine a Scottish village situated away from the city in a picturesque site surrounded by mountains and bushy forests. Now add there a Victorian mansion of the 19th century with luxurious interior. Got the appropriate mood by this description? Now get ready for the history of The Fife Arms Hotel, told by the absolutely unique and diverse logo system.
The Fife Arms is a place where history has stopped and saved all good things about it. This boutique hotel is situated in Braemar — Scottish village of Cairngorms National Park in northeast Scotland. It pretty much explains were the inspiration for the branding design comes from. Braemar’s history was thoroughly explored by Here Design and briefly told through the system of logos. The studio has carried out (what they call it) “a fluid hotel logo that takes a multitude of typographic forms”. Paying tributes to the history of the village was equally important as highlighting the eclectic hotel interior design.