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Home Inspiration

Branding design and good times at The Fife Arms

The logo system inspired by the local history gives the Scottish hotel a brand new face.

Milena Abrosimova by Milena Abrosimova
April 24, 2019
in Inspiration
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Identity for The Fife Arms Hotel

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Imagine a Scottish village situated away from the city in a picturesque site surrounded by mountains and bushy forests. Now add there a Victorian mansion of the 19th century with luxurious interior. Got the appropriate mood by this description? Now get ready for the history of The Fife Arms Hotel, told by the absolutely unique and diverse logo system.

Fife Arms Hotel Logo System
Fife Arms Hotel Logo System

The Fife Arms is a place where history has stopped and saved all good things about it. This boutique hotel is situated in Braemar — Scottish village of Cairngorms National Park in northeast Scotland. It pretty much explains were the inspiration for the branding design comes from. Braemar’s history was thoroughly explored by Here Design and briefly told through the system of logos. The studio has carried out (what they call it) “a fluid hotel logo that takes a multitude of typographic forms”. Paying tributes to the history of the village was equally important as highlighting the eclectic hotel interior design.

Logo design and good times at The Fife Arms
Branding design and good times at The Fife Arms

Logo design and good times at The Fife Arms
Branding design and good times at The Fife Arms

Logo design and good times at The Fife Arms
Branding design and good times at The Fife Arms

Logo design and good times at The Fife Arms
Branding design and good times at The Fife Arms

Logo design and good times at The Fife Arms
Branding design and good times at The Fife Arms

Logo design and good times at The Fife Arms
Branding design and good times at The Fife Arms

Logo design and good times at The Fife Arms
Branding design and good times at The Fife Arms

Logo design and good times at The Fife Arms
Branding design and good times at The Fife Arms

Logo design and good times at The Fife Arms
Branding design and good times at The Fife Arms

Logo design and good times at The Fife Arms
Branding design and good times at The Fife Arms

Logo design and good times at The Fife Arms
Branding design and good times at The Fife Arms

Logo design and good times at The Fife Arms
Branding design and good times at The Fife Arms

Logo design and good times at The Fife Arms
Branding design and good times at The Fife Arms

Logo design and good times at The Fife Arms
Branding design and good times at The Fife Arms

Logo design and good times at The Fife Arms
Branding design and good times at The Fife Arms

The bewitching little detail which worths being mentioned here: the individual books created to house each room’s key. It’s impressive how the logotypes behave in a relatively modern-looking book covers with colored pages. All in all, this branding design coincides with the hotel’s aim to support the historical past as well as provide the guests with modern conveniences and comfort. 
Tags: BrandingInspirationLogoRedesign
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Milena Abrosimova

Milena Abrosimova

A huge design geek, discovering the industry through the prism of modern values and social media communication.

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