The Finders Keepers market is six annual events held in Sydney, Melbourne, and Brisbane to support independent creators and small businesses. It hosts fashion & interior designers, various handmaders and food traders while focusing on quality, beautifully designed products, packaging and presentation.
This year (as well as in the previous season) the visual identity of The Finders Keepers is a merit of Oh Babushka studio — a team aiming to bring a purpose to every project they have a hand in. And I should note with confidence that they’ve done 200% to reach it.
Since the design market welcomes its guests in three cities of Australia, each of them required a unique visual variation of the seasonal campaign. To fulfil the task, the creative team has resorted to savory, distinct color palettes and merry shapes.
Posters, brochures, and signages have been designed in characteristic abstract style with a strong emphasis on flowing geometry and airy lines. Add here a reserved yet so eye-catching sans serif font which establishes a flawless balance with the kitschy (in a good sense) background.
What I love most is the animated Instagram stickers — they have enchanted my heart with a playful display typeface. It supports the general mood of the project and the event — relaxed, trendy, vibrant.