• Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Contact Us
No Result
View All Result
NEWSLETTER
The Designest
  • Home
  • Design
  • Free Design Goods
  • Inspiration
  • Videos
  • Tutorials
  • Toolbox
  • Featured
  • Tech
  • Wallpapers
  • Home
  • Design
  • Free Design Goods
  • Inspiration
  • Videos
  • Tutorials
  • Toolbox
  • Featured
  • Tech
  • Wallpapers
No Result
View All Result
The Designest
No Result
View All Result
Home Tutorials

Winning Creative Market Strategies: Working on Your First Design Product

by Nick «Frost» Kuznetsov
February 9, 2021
in Tutorials
2

Everyone wants to make sales, everyone wants to build a popular shop with thousands of followers — and all these dream-like things start with the products you create.

Winning Creative Market Strategies for 2021

by The Designest & Pixelbuddha 

We’ve gained lots of experience on how to create & develop a shop on the marketplace, which we’ve been willing to share.

Free Download
507
VIEWS
Share on FacebookShare on Twitter

About This Chapter

Looks like that’s the very chapter you’re here for, right? Everyone wants to make sales, everyone wants to build a popular shop with thousands of followers — and all these dream-like things start with the products you create. You must already have some excellent skills in drawing, sketching, photography, 3D design or anything – however, product development is not only about artistic power.

Contents

  • Market Research and Understanding Customers’ Needs
  • Product Development
  • Product Presentation
  • Uploading Your Work to Creative Market
  • PDF Guide + How-to Video
  • Product Updates

Audio Version

https://thedesignest.net/wp-content/uploads/2021/02/Winning-Creative-Market-Strategies.-Working-on-Your-First-Design-Product.mp3

Market Research and Understanding Your Customers’ Needs

What to begin with? Which creative field to focus on? These are the questions that pop up in every young designer’s mind and drive them to procrastination. The most straightforward advice here is to start doing things.

Of course, you should consider your creative skills first. Something that you do best can become a popular product – and Creative Market can help you under- stand what this product should be like. The items which go high on the first page of any listing or category are in high demand, and their authors make the most of their money on them. Obviously, you should pay your particular attention to these works.

Once you find the reference product, it’s vital not to end with a rip-off. Try finding your unique approach to any trend or style, no matter how popular it is at the moment.

Also, avoid the role of another trendy wannabe. You should put your effort into surpassing the existing resources in all respects: produce more illustrations than your competitors; make a perfectly pairing font duo instead of a single typeface — or make a product that will be compatible with different design apps.

However, to get the bulk of sales on Creative Market, it’s not enough just to design products. You should be a trendsetter, someone who doesn’t develop someone else’s ideas but creates their own ones.

Popular items on Creative Market homepage
Popular items on Creative Market homepage

And to become a trendsetter, you should be more broad-minded about Creative Market or any other marketplace. Design trends come to these platforms from:

  • High fashion (colors, patterns).
  • Editorial and commercial illustrations (can you remember the flat icon boom or the recent obsession with the illustrations in the Slack landing page style?).
  • Advertising and product design (typefaces inspired by the commercial creatives and mockups of the latest devices packaging).

To track the minor changes you should immerse in the world of design and try converting every new move into an idea for your next product.

  relevant:
Winning Creative Market Strategies: Working on Your Creative Market Presence January 18, 2021
Next
Prev

Where Can You Keep Up With Design Trends?

  • Behance. It’s a website featuring the best works in all creative fields. For instance, if your primary focus is graphics, you can check up what everyone likes in the Illustrations section. And the Branding section will help you understand which mockups are now in the highest demand.
  • Pinterest. That’s a perfect source of inspiration, which isn’t only about trends, but also about the variety of approaches and unique showcases. Pinterest allows you create huge thematic moodboards, all packed up with ideas for your next design work.

Eventually, a creator should be flexible and adapt to how the market evolves. If nobody buys your items, you should consider switching to something more forward-looking. And that’s fine! As you open some popular creator’s store and check their first releases, you’ll see they mostly get nothing in common with the items that make them money and name. Such shops are not just about creativi- ty, but about business first (so you’ll have to seek the balance), and only being pragmatic, you can do more.

Product Development

It’s pretty hard to speak about product development, since the marketplace features such a variety of digital items. Elaborating a set of watercolor illustra- tions has nothing to do with designing stationery mockups, so different the workflow processes are. However, there are still a few essential tips to help you start working on the product:

  • Study your competitor’s product files. Formats, available options, settings
    – try corresponding to the best ones. If your product looks gorgeous but lacks in customizing options or has a lower resolution, it can impede good sales.
  • Mind the organization of folders, files and layers. Everything must be flawless, no matter what the product is. Think of how you can better group the layers of your PSD or the files in the archive to obtain ultimate usability for your customer. Don’t forget to create proper names for everything. “”Pattern_- copy-34″” looks like you’ve been negligent or hasty and reduces the likelihood of the new purchases from the same person.
  • Optimize the weight of the archive. Of course, products of some categories are always heavy, but you still should do your best to help the users download them fast and with no difficulties.
  • Add a comprehensible Help file. Show the customer how to use your project, and it won’t just help them in work with it, but free you from a multitude of support requests. A Thank you file which is a document containing your thanks and extra contact for the feedback/support requests will be a great addition too.”

Product Presentation

Creation of an engaging and informative presentation for your product is a step that can’t be overstated. All in all, the impression that the preview graphics makes on your audience is the factor that’s all it takes. Skip it, and the buyer chooses someone else’s product in the long list of items.

Before you start working on the cover image and showcases, check out how popular creators do it for similar products – so you’ll see what the presentation trends are. You can try making a unique presentation, though, and it will feast the eyes of your potential buyers. But is it your strong side? You may be an outstanding illustrator, but not so good at design, which will make creating original previews quite challenging. In this case, drawing inspiration from someone is a solution (just don’t be overzealous with it).

Presentation is the first test drive for your project, which can help you identify and fix the possible shortcomings before the release.

Finally, if you don’t use the presentation to show what’s your product capable of, how will your potential buyers know about it? Use it to deliver all the major cases and fields of use.

Once you decide on the general concept, be sure your presentation fulfills five
requirements, that’ll help you reach a perfect execution and support the interest of your customer:

Shader Brushes for Illustrator by Pixelbuddha

Number and Format of Shots

Make at least 5-6 shots to showcase your product. If it’s small, prepare extra showcases of how your work can be used. If there are only 2-3 images in the presentation, you are unlikely to be handpicked or featured in the Creative Market newsletter.

Tips and Tricks

Make all the images the same size, 1820×1214 px. It will allow the customer to check all items without opening the full-size preview. Besides, that’ll be easier for the Creative Market affiliates to share your project and generate traffic to your store. If, at any point, you still need a long preview image, make sure that its short version looks complete.

Double Exposure Photoshop Effect by Pixelbuddha
Double Exposure Photoshop Effect by Pixelbuddha

Cover Image

The cover image is the focal shot of the presentation, which defines whether the user will click on the item or not. Keep in mind that potential buyers find your work in the catalog, where they have only a miniature. This way, ensure that it’s informative and attractive – even being that small.

Double Exposure Photoshop Effect by Pixelbuddha
Double Exposure Photoshop Effect by Pixelbuddha

Showcases of the Product and Available Options

Most types of design products require a showcase of all the featured elements (icons in the pack, mockups in the set, or symbols of the typeface) and options. Your goal is to present everything the customer will have once they purchase your work. Pay attention to the tasks it can solve. Via a few appealing showcases, you should explain how designers will use the product and implement it into the current project.

Video

Make a video of how one of your showcases is made, and it will add value to your product. You should show how fast and smooth it is to create a thing with your product. So let the video be short with an impressive result. It will help the users who like your work but don’t feel confident enough about their creative skills to decide in your favor.

Comprehensive Presentation

Keep in mind that with the showcases and video (if you make one), the customer will have enough information to proceed with the purchase. If, for some reason, they don’t deliver sufficient information (which sounds like a problem), an extra text description on the preview images can make up for the lack of it.

Uploading Your Work to Creative Market

Drumroll, your project is about to go live! All that’s left is a few final touches and technical arrangements. Also, it’s the right time to pick a reasonable price that’ll let you obtain the desired sales. So once your product is done, and the showcases are just brilliant, focus on the uploading, that’s important.

Creative Market Categories
Creative Market Categories

Choose the Right Category

The irrelevant category bodes you no good: you won’t be handpicked and even found. Users search resources by category, and if you are in the wrong one, you’ll get too few views to count on something.

Occasionally, your work can fit a few categories at once. Then pick the category which corresponds to the focal part of the product. For example, if your pack of illustrations also contains patterns, it’s evident that most purchases will be made for the sake of the illustrations, which set up the core of your work. Therefore the Illustrations category will be the best fit.

Set the Price

To set the fair pricing for your work, check similar items in the top, and the recommendations on the price from Creative Market (this hint will be available as you fill the Price field while adding a new product for sale).

CM Suggested Price
CM suggested price can be a start point if you don't have a clue how to price your item

You don’t have to stick to the average and can position your store as you feel it. Creative Market has ’boutiques’ where all products come in a uniform style, offer a supreme quality, hardly ever run sales, and every item is 2-3 times more expen- sive than at the competitor’s. Or, on the contrary, there are shops with simple small products, which do dumping. You choose.

Make a Text Description

The description will also help you provide the customer with comprehensive information about the item. This writing is another marketing opportunity for your business, so let it be creative, supportive, and ultimately helpful. Tell what inspired you, share your ideas on how this work can be used, and suggest your assistance to the community. The first words of the description act as an excerpt for the web page, so make sure you deliver the essence of your project in the
very beginning.

If you're familiar with SEO optimization, you have an additional tool to set custom title and description for your product page.

Lately, Creative Market has allowed sellers to make an FAQ for their items. So don’t hesitate to grab this opportunity to reach out to the customer too! By filling up the FAQ, you increase the conversion of your shop. There is plenty of inexperienced creators with lots of doubts concerning the use of your product, software compatibility, and their own skills, and it’s you who should reassure them and lead to the purchase.

FAQ
These are FAQs added by default, but you can resolve your customers' concerns by adding some tips, helpful links, or any other helpful insights.

PDF Guide + How-to Video

One of the main tasks for the product creator is to make their item simple to use and provide it with all necessary instructions. Remember that your customers are all different: some are professionals, and some are beginners. Many of them don’t speak English. That’s why a comprehensible Help file that’ll guide them throughout the creative process is indispensable.

One of the main tasks for the product creator is to make their item simple to use and provide it with all necessary instructions. Remember that your customers are all different: some are professionals, and some are beginners. Many of them don’t speak English. That’s why a comprehensible Help file that’ll guide them throughout the creative process is indispensable.

A video tutorial may be useful, too – especially if you have multiple similar items in your shop. Just make a simple screencast showcasing the whole process and upload it to any hosting. This way, your customers will have fewer problems while using your work, and you’ll spend less time on questions and support requests.

Product Updates

Every design product you create has its lifespan. Sometimes, it remains in demand for years. And sometimes it’s only about a couple of months. It depends on what kind of product it is, current trends, competition in the industry, and how you care about your creation after you have it published.

When your work turns popular within the creative audience, and you are satisfied with the sales, it would be smart of you to keep it valid for longer by making content updates. That’s how you can do it:

  • Upgrade your product by adding more helpful tools and elements to it. This won’t just boost sales but also increase the loyalty of the existing audience.
  • Create new showcases: extra preview shots, video tutorials, etc. Sometimes the redesign of the entire presentation makes sense, especially if the old one looks ordinary or overused.
  • Tell the users who have already purchased your product about the update.

Tips and Tricks

Mention the content updates in the description (with the date included) and presentation of the product. It will show the buyer that you care about the item and the user.

There is another type of an update that might be necessary – a technical update. Whether the item doesn’t work correctly or isn’t compatible with a new version of the software, you shouldn’t hold off on that. Obviously, any technical issues can have a negative impact on the loyalty of your customers and your overall image, so check up for the updates and make them regularly.

Winning Creative Market Strategies for 2021

by The Designest & Pixelbuddha 

We’ve gained lots of experience on how to create & develop a shop on the marketplace, which we’ve been willing to share.

Free Download
ShareTweetPin
Previous Post

50+ Tribal Pattern Images Praising Cultural Diversity

Next Post

Free Deluxe Business Card Logo Mockup

Nick «Frost» Kuznetsov

Nick «Frost» Kuznetsov

A talented UI/UX designer and co-founder of a popular freebie project. He’s passionate about digital trends & high-class resources and is here to share his ideas and discoveries.

Related Posts

How to Fight Digital Piracy & Whether It’s Worth It

by Ksenia Pedchenko
April 8, 2021
0

Piracy is lame, product thieves suck — but please, don’t put emphasis on them or you risk flipping out. Remember...

Winning Creative Market Strategies: Keeping in Touch with Your Community

by Milena Abrosimova
March 25, 2021
0

Working with customers is a special craft every merchant should possess, especially if you own a digital design shop on...

15+ Ultimate Web Design Tools to Bookmark Today

by Angela Baker
February 24, 2021
0

While web design is quite enjoyable and versatile, it can also be challenging without the proper tool stack.

Tutorial: How to Edit Smart Object Layers in Photoshop

by Milena Abrosimova
February 19, 2021
2

We know you’ve been struggling a lot and here’s your exhaustive and handy guide! Don’t forget to add it to...

Winning Creative Market Strategies: Working on Your Creative Market Presence

by Greg Lapin
January 18, 2021
0

So you've joined Creative Market as a designer. At first sight, everything’s easy, but bringing up some guidelines is a...

Tips From Pro Illustrators: How to Improve Drawing Skills and Find Inspiration

by Ksenia Pedchenko
November 4, 2020
0

What is it like to be a good illustrator? We've teamed up with four fabulous artists to answer this question...

Next Post

Free Deluxe Business Card Logo Mockup

Comments 2

  1. Annie says:
    2 months ago

    Great article and perfect timing as Im working on increasing my sales on CreativeMarket. Thank You!

    Reply
    • Ksenia Pedchenko says:
      2 months ago

      Hey Annie! Hope it will really help you boost the sales! By the way, you create astounding stuff, we’re in love with your work 🖤

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Popular Posts

  • 45+ Photoshop Text Styles & Effects: Free PSD Templates

  • Free Ripped Poster Mockup: Graffiti Wall

  • 24 All-Star Baseball Fonts: Free & Premium

  • 40 Plastic Texture Images

  • 100+ free wood textures, cozy and versatile

Envato Elements
with Envato Elements membership

Categories

  • Design (96)
  • Featured (7)
  • Fonts (8)
  • Free Design Goods (43)
  • Inspiration (122)
  • Lifestyle (3)
  • Marketing (2)
  • Mockups (8)
  • Other (6)
  • Tech (21)
  • Toolbox (109)
  • Tutorials (35)
  • Videos (30)
  • Wallpapers (28)

Connect with us

Follow us on Twitter

My Tweets
Youtube Facebook Instagram Dribbble Pinterest Twitter RSS

Subscribe

The Designest

Weekly Email Updates

We got tons of fascinating articles, videos and freebies for you every week!

SUBSCRIBE

Design Blog

  • Design
  • Featured
  • Fonts
  • Free Design Goods
  • Inspiration
  • Lifestyle
  • Marketing
  • Mockups
  • Other
  • Tech
  • Toolbox
  • Tutorials
  • Videos
  • Wallpapers

About Us

Welcome to The Designest — a professional design blog aimed to deliver fresh news & trends of the industry as well as the most essential courses & tutorials you must have been searching for.

Company

  • Contact Us
  • Cookie Policy
  • Privacy Policy
  • Terms and Conditions

© 2020 The Designest — Professional design blog aimed to deliver fresh news & trends of the industry

No Result
View All Result
  • Home
  • Design
  • Free Design Goods
  • Inspiration
  • Videos
  • Tutorials
  • Toolbox
  • Featured
  • Tech
  • Wallpapers

© 2020 The Designest — Professional design blog aimed to deliver fresh news & trends of the industry

Subscribe to Regular Updates
We got tons of fascinating articles, videos and
freebies for you every week.
Download Winning Creative Market Strategies: Working on Your First Design Product
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.