Lence into the world of art where anything can be motivating and inspiring — says the modern logo design. The rest is a branding design composition, enhancing the powerful message to invite everyone to visit Saint Kate Arts Hotel.
This truly magical place is based in Milwaukee, WI, where all the world’s art manifestations are concentrated. It was designed to be a living organism, always evolving, changing and celebrating the beauty of human creativeness! Performances, exhibitions, theatre plays, galleries and workshops: it’s hard enough to call this place ‘hotel’, but there’s no reason this place can’t be both.
One more distinctive feature of the oval is its atypical form: not the default square, which is technically more common and comfortable. The ‘Saint Kate’ inscription is situated just right on the spot with eye-pleasing space inside the oval. The chosen uppercase sans serif with its width also sets the desirable accents on which the whole identity stands.
On the whole, the branding design is the embodiment of art as a free spirit: flexibility in employment and the distinct design expression through coffee cups, toiletries, cards, merch and more. Regardless of the fact, that the original logotype is made in red colors, the initial form easily correlates with black and white performance and can be artistically combined with photos.