On March 11th, 2011 happened one of the greatest disasters in recent history. A tsunami hit the Fukushima Daiichi Power Plant, which caused a nuclear meltdown and more than 25,000 hectares of farmland being contaminated. And yet today farmers are enabled to grow safe rice again, no one buys it. To help people fight the stigma, Serviceplan created a thoughtful and beautiful social design project, Made in Fukushima.
Because of the ongoing contamination process, the farming has gone impossible — the method implies the removal of the fertile yet contaminated topsoil. However, a team of environmental scientists has developed a sustainable decontamination method that reduces the amount of radioactive waste by 95% and preserves the fertile soil.
To help people make sure the rice grown on these fields is safe, a team of creators worked out a complex project that embraces book design, photography, interviews, and data visualization. It resulted in a tribute to humanity and the power of science.
Serviceplan team has created a book, Made in Fukushima. It was printed on the paper out of rice straw from the decontaminated fields, produced by paper makers from Fukushima. The book tells the story of Fukushima: the region, the disaster, the decontamination, the farmers and the products. Most importantly, the book covers a vast range of sources to help the readers understand and form their own view, not fear.
Thanks to the efforts of copywriters and photographers, Made in Fukushima acquired mindful interviews and imagery. Alongside the stories, the reader will find precious data, all comprehensibly visualized on the greyish crafted paper by means of a contrastive palette, minimalist sans serif type, and basic geometrical shapes used to build infographics.