Engaging, dynamic and expressive visual identity — that’s exactly what a movie project is longing for. And this graphic system was dealing with imagery, encapsulating the main focal points.
Engaging, dynamic and expressive branding — that’s what a movie festival project is longing for. And this design system was dealing with imagery, encapsulating the main focal points.
It’s so nice to work with a particular brand having some own traditions or a certain event with its peculiarities making it stand out from the other competitors of the same field. In such case, the workflow is all about transferring accents and distinctive features to the audience and provoke their “wow” of approvement. The Moving Festival is something different. Started as a class project, it describes the idea of holding the series of movie screening events, taking places all around Barcelona and lasting for five days. Seems like it worths a shot, hope one day such festival will be brought to life.
After elaborating the purpose and aims of a project, branding project was started around the word “movement”. In terms of movies, it’s closely connected with the sequence of film strips, rapidly changing one another. That’s, by the way, how the typography here was born: proportions and chosen animation style resemble the row of running shots. We can’t get past through the posters’ layouts as well. They’re built according to a scheme bar-image-typography and put together with the same number of principles: successively moving vertical posters. All the details are thoroughly worked through and surely appealing to potential festival attendants, making it hard to believe it has never taken place.