Is it a bird or a phonograph? Getting two images in one illustration where they don’t ruin each other’s idea, merging into a smooth composition — this is how negative space art works.
The article about negative space art we shared with you last time included many good examples of this curious technique. Nevertheless, there is so much left not shown and I can’t leave that be. Especially when you already know how the principles of negative space illustrations work and the backgrounds of it. Movie posters, negative space logotypes, two-colored images and sophisticated illustrations where only a part of them is made with negative space art motifs — it’s all here, so you can dive deep into scrolling.
Negative Space Logo Concepts
I adore the way such concise logotypes look in branding design or advertising. They are the ones making you go “wow, that’s cool! what does it stand for?” — and it’s just the way a potential customer or user swallows the bait! People share designs like this on social media and in direct messages, which provides the skyrocketing attention to the company or brand. I can speculate on marketing strategies for as long as you want but has it ever crossed your mind to look at negative space logo this way? Getting this tool for your design will be exciting
Posters and Illustrations in Negative Space Style
There are more and more reasons for me to think that negative space art fits anywhere. In terms of movie posters, this style is applicable to mostly all genres (except, probably, comedy but it’s fixable). Speaking of book covers — it’s out of question! Also, I enjoy the philosophical illustrations, depicting some moral thoughts on the dubiousness of things: you see something shallow but digging deeper pays off with a valuable lesson. Something like that.