Last year Pantone announced two colors instead of one, and it was probably the best solution to describe the times we all came through in 2020 and what we should have kept in our hearts for 2021. Ultimate gray transferred the feelings of composure, steadiness, and resilience, while the illuminating yellow color was supposed to bring positive associations.
It’s not the first time when Pantone color of the year belongs to the blue family. Two years ago, they already announced Classic Blue as the color of 2020. Meant to stand for serenity and faith in our future, the color actually failed meeting the global spirit, as the rising pandemic undid its good intentions.
How Pantone Chooses the Color of The Year
The choice of the color of the year lies on Pantone Color Institute, which provides color insights and solutions. They collaborate with clients who seek to address color possibilities and challenges and develop a color and design approach matching their brand vision.
To choose the Pantone color of the year, the experts come through rigorous trend analysis looking for new color influences. They source ideas from the entertainment industry, music, and films, fashion, all areas of design, popular travel destinations, as well as new lifestyles and socio-economic conditions. Influences may also come from new technologies and materials. In fact, anything that takes place in human society and influences it is considered. With all this amount of research and knowledge, Pantone comes with the vision of the color and is able to recognize color trends for the new season.