It’s time to earn all the fame not only with product quality but with the aesthetics, implied by the company’s image. In a highly competitive Finnish furniture market, the redesign is aimed at acquiring fresh and recognizable face. And their wish had been granted!
Obviously, the pretty image is nothing without a reasonable policy and certain principles behind it. Skanno has a 60-year history of being the first in the market, showing the impeccable ideas in typography design. The concept models presented on their website are so diverse and unpredictable, that you can’t scroll down the page without saying “I want that” less than five times. Some pieces even cause pure curiosity about the way this or that ingenious table was made.
That’s the exact effect the Skanno brand identity should provide customers with. The chance to take care of it was granted to Motley Agency, so they got armed with an innovative approach to website design, typography design miracles, and never-dying minimalistic excellence. Such tactics has resulted in moving the furniture concepts to the fore, which is absolutely logical: booming interior pieces get more highlighted with no disturbing and “attention-stealing” surroundings. As for the spice of uniqueness in order not to overdo with minimalism, the studio has introduced these brushy monoline sketches to dot the i’s and cross the t’s. Ihan hyvä!