Michael Cho, the founder of Usplash, reports that the update was more than logical. At the time when the well-known service was just rising, the generic icon of a camera which you could easily find in Google Search Results for ‘camera icon’ perfectly represented the main idea of the team. ‘We are about 100% winning, professional-quality photos you can use. Not the distracting decor!’, it said.
But as Unsplash was evolving it needed a stronger visual identity. That’s why the camera which a user could easily mix with camera icons for Instagram, Dropbox, Apple or whatever didn’t work anymore. They needed a new message, a new voice, a new image to speak for them.
So the new logotype has been introduced — absolutely reserved and minimalist, which shows the team keeps to the same idea of a non-vauntful service. What’s more important, it’s got distinctive. And the primary function of a logotype, which is to create an unsplittable bound between the brand and image (logomark) is finally fulfilled.
What I enjoy best is the freedom of a creative thought the new logo delivers. According to the Unsplash team, we can associate the image with a quite long list of things:
- a group of images with an image being given and found
- the letter “U”
- upload/download symbol
- a silhouette of a person expressing gratitude 🙌
- a smiley face
- a person holding their arms outstretched
Don’t know what about you, but I keep seeing the camera, and I like that this image has been somehow conserved.
With a long list of stories, the logotype will be able to convey from now on the team of Unsplash has hit the last, but not the least important thing. They have personalized their logotype, which his now far from something explicit. Every creative is going to see their own Unsplash.