Soy sauce, Teriyaki and Wasabi: I am sure you are more than accustomed to their packaging and will recognise in any store across the world. However, the team of Sweety & Co. goes beyond the good old glass bottles and presents a brand identity project for Ryori.
Introduced by Omoté which is a well-known Japanese food restaurant based in Singapore, Ryori is a line of traditional sauces and pastes inspired by the recipes of Sushiro. Sweety & Co. was challenged to create a catchy brand identity and product packaging to help Ryori assert itself on the shelves of supermarkets.
Remastering the mascot
The creative search resulted in a set of cook bears, all maintaining the brand’s personality as well as peculiar fun and cuteness characteristic for Japanese packaging design. The idea of bears originates from Shushiro’s mascot so Ryori features a koala, a panda, a polar bear and a brown bear. The characters are accompanied by brush-style illustrations, and you are also likely to feast your eyes on the savory palette, imbued with Wasabi and Mentayaki color vibes.
Speaking of the logo design for Ryori, I would love to attract your attention to its geometry. The team obtained perfect balance and eliminated the expected juxtaposition of the East and the West by implementing a clean sans serif Neutra Text. They also transformed O for Omoté into a geometrical bear logo to complete the concept and bring the brand’s personality in the most distinctive way.