All the gastronomic photo shoots begin with fresh ideas like the one represented in this conceptual photography project. Here Paloma Rincón has managed to step away from the habitual still life photos of wine and cheese. The introduced approach to ad design is abstract, fascinating and so delicious!
This project was commissioned by KaDeWe — international exclusive brands store, and particularly for its magazine. So the aim was to demonstrate the conceptual design, devoted to a new wine and cheese corners in the food area. Having absolutely no artistic limits and boundaries, except the condition to include the colors and materials from the new store decoration, the creative photography spins around different textures.
I bet you haven’t seen cheese in a golden triangle or the symphony of geometric cheese pieces put together. You may as well notice some Art Deco vibes in some of the shots, thanks to the golden elements and the elegance they imply. All in all, this branding design comprises contemporary views, seasoned with barely subtle traditional design movements. The only thing left is to go and get yourself a glass of Chardonnay, accompanied by a slice of Camembert.