Expectation/reality are never the same things, and what we wait from the year to come may never be what this year actually is. In design, particularly.
True story, we often plan some important design trends for the upcoming year and still never know what we are going to finish with. However, we’ve attempted to show you around the most meaningful (as we see it) tendencies for 2019. And we are almost 120% sure they will matter.
Typography: rush to the basics
We regard 2 great phenomena in typography here, one produced by another: vintage type is back again as well sans serifs gain in popularity. Redesigned logotypes and websites of Marketo, Uber, Mailchimp serve as a good example, yet we expect more companies to join them soon.
Second, sans serifs, well, yield to serifs. The latter tend to penetrate headers and callouts mainly and is so more decorative (Mailchimp re-design again). And since the serifs are of vintage, this is not going to leave your projects for many years ahead.
Rise of human illustrations
Corporate identity is getting more and more humanized. Fine illustrations, created with lots of expertise and understanding of the industry are now incomplete without a pinch of personality in them. Slack was a pioneer, and it pleases me a lot that a number of teams, eager to tell a story via their illustrations, is growing. With many new styles — so more diverse, iconoclastic — we may expect a human boom in the graphics field. Let’s just think of recently introduced Ouch by Icons8 and 3D experience of Ueno and Pitch.
Logical, quality content is likely to grab a higher position in the list of priorities of a 2019 designer. That was expected, to tell the truth. Many design projects introduce blogs with better and more exhaustive articles since it’s getting vital not just launch a service but bring the thoughts flowing behind it. Accordingly, creatives return to an understanding that not only an image but a copy as well sell the product. I’ll just say YAY here and keep on writing.
Art of a microcopy
These tiny bits of copy in apps and on websites have lots of weight. And they hopefully pass from machine-like texts to more human and adequate. Whether it’s a general tendency of implementing more quality copyright or a reply to the misdirection dark pattern, first, it appears to be another step towards a smarter UX. These bubbies greatly increase the users’ satisfaction from the service, and that’s what you should think over.
Accessibility in design
Who is the end user of your product? Who are you designing for? While defining the target audience it’s more vital to admit how different these people are, all with their features and needs. And that’s what you should focus on: users of different age, special needs, and disabilities determine the choice of colors and patterns for the background and layout elements. 2019 is the time to reconsider the attitude towards contrast, brightness and size of elements to keep the barrier-free environment in digital.
More data privacy
We can only guess if Facebook will once be able to get rid of its ill fame. However, its story has played as a good example for other teams, somehow dealing with personal information. The year 2019 is claimed to be for more privacy, security and confidence. Even though in 2018 the GDPR law was passed, we expect a range of reinforcements and hope for more user-caring tactics for IT giants and indie developers.
I intentionally missed most of the trending about styles and motifs, trying to focus on something more in-depth. The tendency of 2019 to make design in all its aspects more secure, and human makes me think that we’ve finally come to a new level of understanding the industry. Being a strong creative of multiple skills is fine; however, it’s not enough. The way you interact with the audience and get your customer is more vital, and nothing can assure a more significant growth than this personal aspect. Will the teams accept this reality? Well, will see in 2020.