Tips & Templates for Instagram Marketing
- Step 1. Add Texts to your Pictures
- Step 2. Use Hashtags
- Step 3. Save your Stories in Highlights
- Step 4. Create Shoppable Posts
- Step 5. Keep your Instagram Account in one Style
5 Easy Steps to Organize your Instagram AccountWhen you want to turn your followers into paying customers (and gain new ones) on social media it is highly important to catch their eyes on your account and help them find what they are looking for as quickly as possible. To avoid content overload that will ruin your profile’s attractive look you need to optimize your posts in order to make your customers scroll through your account. Here we have 5 tips that will help you do that.
Step 1. Add Texts to your PicturesWhen you open an Instagram profile for the first time, it’s sometimes hard to understand what it offers. There are tons of beautiful, eye-pleasing pictures in the attractive color palette, but scrolling through them doesn’t give you much information about the selling products, prices, shipping or sales. That’s why adding texts to the image can help you increase your proceeds. For example, if your post provides your followers with news, drop a short title on a photo. The phrase should be short, but informative, telling about the main point of the post. Be sure not to add too much text to the image: it looks cheap and often the fonts aren’t readable at all, so it’s better to put all the details below in the description box. We have two tips for you to highlight the main principles of adding text to your image:
- Use the text on a photo to mark posts with blog categories, FAQs, sales announcements, and special offers.
- If you are using videos to sell products, create a thumbnail preview with readable text to maximize your post. It will quickly tell your followers what it is about and help catch their attention.
Step 2. Use Hashtags
Hashtags are useful for attracting new followers. When you need something, it is very easy to type the key phrase in the search box of the social media and find everything that may help you. That’s how Instagram users may run into your account and become your customers.
Using your own Instagram hashtags is also helpful as it enables your followers to search for the resources and goods they need among your products. To create such hashtags, start with the name of your Instagram account and then add distinct types of posts you publish on a regular basis: #youraccountname_products, #youaccountname_reviews, #youraccountname_news and so on.
- After you created the list of your hashtags, you should make an Instagram post about them so your followers know how to navigate your content. For that, you just put all of them in the description box with a short annotation for each category. Don’t forget to add a title to your post image!
- Don’t overuse hashtags, it may ruin your post’s look.
- It’s better to put the hashtags in the first comment under the post so the followers could focus on the information.
Step 3. Save your Stories in Highlights
Highlights are the special folders that are used to save your Instagram stories so they don’t disappear from your account after 24 hours completely. They enable you to store all the important information your followers may need to not scroll through all the posts on your profile. It’s an amazing feature that facilitates the searching process. It is more convenient to create different highlights for distinct types of stories you usually post: brand stories, customer reviews, shipping, prices, contacts, and special offers.
Instagram is all about the visual side of your content, so taking time to make covers for each highlight will definitely pay off. Firstly, you should add a highlight with a list of your Instagram account’s hashtags and a cover titled “Start here” or simply “Tags” to give your followers a clue on where to look first in order to navigate your profile productively. To give your account a polished, solid look, try to use the same color for the covers and keep them in one style.
Step 4. Create Shoppable PostsA shoppable post is the one that includes the image where you can tag the product and sell it directly to your followers so they don’t even need to leave your Instagram business account. Such a tag provides them with all the details, pricing, and a direct link to buy the good in your online store. It allows you to sell your products on Instagram without being too promotional.
Step 5. Keep your Instagram Account in one Style
As it was stated before, Instagram is a social media based on visual content. That’s why having a cohesive, beautiful account is the key to success here. It will surely turn your visitors into followers and customers. Plus, it is a great way to show off your brand’s uniqueness and grow your Instagram profile.
Luckily, we have good news for you. You don’t need to be a professional photographer or have expensive editing software to build your Instagram account aesthetics. Using our tips you’ll be able to do it from the scratch with ease.
- Choose the style that reflects your brand the most. Do you want your Instagram business account to be dark and moody or colorful and airy? Think about what associations you need your products to give. If you’re not sure what exactly you want, you may visit some of your favorite accounts that inspire you. You can also create a moodboard as it may get your creativity flowing and help you decide what you want your feed to look like. And don’t forget to consider what types of photos you usually post.
- After you decided what style you want to keep, edit all your photos in it. Choose the filter that you will use on each image you are going to post so they fit together. For that, you may need to get some basic editing skills, but it is worth your efforts. Of course, there is no one-size-fits-all filter, so check out the packs of filters for Instagram in one style and play with them to find the ideal one for each image you publish.
- Keep your posts balanced. After you edit your photos, it is important to check if they look good in your Instagram feed. The whole look of your business account should not be too cluttered and visually busy because if it is, new eyes won’t be able to move throughout your profile without interruption and most likely won’t follow it.
- Maintain your Instagram stories in the same aesthetics and color palette as your posts. Use the same fonts for each story, brand colors and drawing tools. It will help you increase your brand awareness. Stories are a helpful tool to keep your followers updated with all the news so making them attractive is a contribution to your success.
- Keep the style in every little detail of your Instagram profile. Though this one may be quite a hard thing to do, there is something that can help you save time and efforts. Instagram templates are your professional assistants on your way to the attractive business account that sells products. There are so many of them (thanks to all the talented designers out there): for Instagram feed posts, stories, covers and many more. You can either find the pre-made templates that satisfy your creative needs or create it yourself to meet all your requirements.
Why Use Instagram Templates?Talking about Instagram posts, the use of templates is pretty obvious — that’s how you can keep your business account in one style with less time and effort. But you may wonder why should you use them for stories if they disappear in 24 hours anyway. However, Instagam stories exactly are a way to keep your followers’ attention as well as gain some new ones. Often people look at them before scrolling through your account. Moreover, you can save your stories in highlights so is it that meaningless to make them eye-pleasing?
How to Choose Instagram Templates
It’s highly important to take time and create your unique Instagram aesthetic, as it is a great chance to make a good first impression and make people want to follow your account. Plus, you can catch their attention with your exclusiveness and these followers will become your customers. Crafting your Instagram posts in one style may take an enormous amount of time, so having a little assistance won’t hurt. And this help will come with Instagram filters, effects, presets and templates.
Finding a proper visual theme for your Instagram profile may be a real challenge. Speaking of the Instagram templates, they have to meet many requirements: express the brand, company, or the person behind the account. And the main demand is that it needs to trigger the right associations at first glance. For example, if you are running an account dedicated to a luxury brand, the templates you’ll use should be simple, classic and without any visually busy details.
How to Use Instagram Templates
After you decided what style you want to see on your Instagram profile and chose the ideal template for it, the time for editing comes. Though there is nothing difficult in working with templates, if you’re completely new to this you may be a little confused. So I created a simple guideline so you won’t feel lost.
- Be sure to check if you have the required software before buying Instagram templates. They can be made for Canva, Photoshop, Illustrator or after effects (for video Instagram templates). After that you can download the templates.
- You have to open it in the editing software (you can choose the one you are used to working with, in most cases, it’s either Photoshop or Canva). Depending on the file format, open it in a suitable program.
- Drag and drop your images into the gray squares (Placeholders) and add the text, if needed. In some templates, you can also change the color of some graphic elements.
- Save the image to your phone in a relevant format: JPG or PNG.
Our Team’s Top Pick
Starting with the versatile and impressive set of Instagram post and story templates, made in a stylish geometric manner. Customize the PSD files by changing the image & text: meticulously organized and labeled layers won’t let you lose your way. High resolution of the resources is out of the question! It’s an excellent option for your brand arranging clothing, perfume business, or traveling Instagram blog, for example. Play around with the fonts on every image you make with these templates to create your own style on social media.
Animated Instagram Templates
To always be in the limelight and provoke awes of excitement, bloggers pull out all the stops. There’s no need to go crazy in your search for creativeness with this 12 animated free Instagram story template set specifically designed for bloggers, writers, and creative storytellers on social media. The resources allow you to display and preview your content the way it hooks people’s attention for good. These Instagram templates are perfect to raise your brand awareness.
Animated Instagram Post Templates
Cool designs matter a lot, but were hungry for more! Discover the power of animation for your social media posts embodied in awesome Instagram templates and embrace pure creativity and vibrancy. We’ve got 12 awesome Instagram post templates which have embraced pure creativity and vibrancy to paint your post as bright as they’ve never been yet. Compatible with Photoshop and PowerPoint, these resources do not require extended design skills, being limited by simple drag & drop mechanism so you’ll save time working with such Instagram templates. The brand design has never been as simple as that, ain’t it?
Moodboard Instagram Template
Are you a whiz at organizing your ideas into a stylish moodboard? Or maybe you like keeping things together, arranged in one place. Whatever type you associate yourself with, there’s nothing more high fashion than the kit of Instagram post templates you’re looking at right now. It will help you find inspiration and create realistic layouts for your Instagram business account with this fully-customizable moodboard and increase your brand awareness. All Instagram templates include Smart Objects and masks, allowing you to add any design to your image and change the color of objects easily.
Letro Podcast Instagram Template
Cutouts, stickers, paper texture, hippie-like colors and only warm feelings provoked — just pick between a story or Instagram post template format (there are 15 PSD templates for each type included). Easy editing is guaranteed with the Smart Layers being perfectly-organised and allowing any customization move: change colors, play around with fonts, add your own images. “Letro” has a part of “retro” in there for a reason and your social media audience will get it right away!
Lush: 24 Instagram Templates
Meet a collection of Instagram post templates, with a name that speaks for itself. 24 professionally-designed items of the set are perfect both for posts and stories, and its freshness actually works like a magnet. Lush is the right choice for a vast majority of projects and purposes: from bringing a special offer to the social media community to sharing a piece of wisdom or inspiration. It’s only you who decides! And once you’re done, pick the format that works for you Photoshop or Sketch and add your graphics and copy. Creating content is so much easier with these Instagram templates!
Textura Instagram Masks Set
Let your Instagram post attract as many likes and comments as never before with 10 unbeatable Textured Masks! The resources are hand-drawn and quite minimalistic, and we believe it’s the very formula for your brand success. Why? A slight reckless of strokes is a real magnet, and you’ll be literally amazed by how easy it can be applied. Use Smart Objects to add a mask you like to your photo or image, save, and that’s it! No extra skills required, no time wasted, and no sweat at all.
Tanska: Free Instagram Templates Collection
Scandinavian design is still much valued, and it is not going to leave the gained positions. Tanska Instagram post templates are a perfect tool to showcase a lifestyle or traveling blog, fashion, digital or interior design content. This resources collection unveils 10 delightful moodboard templates, each of which you can use and customize easily. Soft shades, reserved geometric shapes, no disturbing vibrancy — all components of the finest Scandi speak for themselves allowing create an eye-pleasing image to post in Instagram. Finally, Smart Objects included in the Instagram templates significantly facilitate work and save time on another masterpiece!
PLANETS Social Media Pack
Promote all your social media (Facebook, Pinterest, Instagram, and Twitter) accounts efficiently and with ease! Even if this Instagram post template seems to be minimalistic and empty-looking, it has everything you need to produce the right impression. You can launch your Instagram ad campaign or spread the word about a sale, special event, or giveaway. Edit the elements of the Instagram templates the way you need, add different fonts on each image and watch your fame on social media skyrockets!
Mono Instagram Templates Kit
Whether you love simple & clean design, there are always days of color thirst, where you hunt for vibrancy and joy and here we are with a super huge social media kit for your Instagram posts! With 120 Instagram Photoshop post templates, you risk to squeeze out the brightly-colored alternatives from your toolbox. Fashion or travel blogging, fashion brands, magazines, design studios are a perfect ground for them, and your Instagram won’t have a single gray day with this provoking, a 90’s-styled palette. Plus, these Instagram post templates are ideal to save time as working with them is super easy.
Napali: 12 Instagram Templates
Instagram story template set contains 12 high-quality templates ready to save time for you . A useful tool for influencers, bloggers, marketers, brands, and storytellers aims to help promote e-commerce products, share deals and announcements, or attract your followers’ attention on social media. These Instagram templates are fully-customizable and compatible with Adobe Photoshop and Sketch App — customize them in the software you usually work in and you can upload the result image as a story or a post.
Verona – Free Instagram Story Template
Bring the ideas and concept home to your subscribers with Verona — this free Instagram story template pack is here to help you. It is a colorful and creative way to improve your Instagram posts and boost productivity in just a few clicks. Arrange your publications, paying attention to all essential odds and ends, changing each Instagram template according to your unique taste. Free for download, they’ll become an indispensable tool for your business or personal account on social media.
Let’s Talk Carousel and Quotes
Social media channels are an integral part of our daily lives. Let’s Talk is a set of Instagram templates for spreading awareness via words and images. This collection of Instagram templates was designed for those who want to communicate on social media in a modern and innovative way. The spirit of this product finds its essence in the values of equality, love and freedom. Comprising 84 posts in 14 carousels + 25 quotes, this set of Instagram post templates showcases cool gradients and quirky fonts aesthetic. Increase your ability to inspire or educate your audience by providing information, hints & tips, quick tutorials, interviews, quotes, and stories via your social media.
100 Film Frames & Instant Templates
Take your social media life to a new level with Kino! With this collection’s help, you can add a fascinating atmosphere of film shots to your each image and photo. It’s getting hard to impress the audience, but these Instagram post templates will do everything for sure! To make your social media more stylish, you need just to drag and drop your favorite image into the Frame, and that’s it! Film Frames and Instant Instagram post templates are easy to customize and ideal for photographers, bloggers, or only social media users. Keep your social media channels stylish!
Entrepreneur Social Media Pack
Entrepreneur Social Media Pack is created in Photoshop and Canva formats. It is geared towards supporting the Instagram feed of coaches, small-business owners, entrepreneurs, thought leaders, writers, social media influencers, designers, and bloggers. This social media pack features 36 fully-editable PSDs (18 stories and 18 square posts). This modern, minimalistic, and elegant design with distinct graphic elements will help you take your social media strategy to the next level — your each Instagram post will be an unbelievably attracting image.
#InstaLove — Canva Instagram Pack
#InstaLove is a set of Instagram post templates, fully-optimized and created with the care of influencers and entrepreneurs in mind. Anyone who wants to enhance their Instagram profile can use it to create a more streamlined post look, leave a good first impression on new followers, and spice it up a notch for old ones. The pack comes as 40 fully-editable Instagram templates, over 150 different hand-drawn graphics, watercolor splashes, unique marble backgrounds, natural shadows, and modern textures – optimize each image the way you want.
PS & Canva Lucy — Social Media Pack
Now comes the collection of templates for those who want all of their social media business accounts to have the same theme and style. There are 88 templates to work with, featuring animated and static story and Instagram post templates in one pack. There are also post templates for different social media (Facebook and Pinterest), made with the same aesthetics. The animated timeline, transition — everything’s all set! With a simple use of Photoshop, all you have to do is replace the image, text, and color, so you’ll be ready to post your masterpieces on your feedback as a post or as an Instagram story!
Stylish Instagram Stories Pack
Stylish Instagram stories templates is a powerful social media tool that will increase your engagement and grow your business. Give your Instagram business account a significant boost with this modern and fresh stories pack. This pack contains 30 unique designs, compatible with Photoshop. Simply drop your images and text and save. The whole editing process will take less than 10 minutes with the Instagram templates, but the publication will be in Instagram for months, harvesting the attention for you!
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