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Home Inspiration

Alcohol label design intoxicating at first glance

Warning: hard liquor packaging may cause the imminent sense of beauty!

Oxana Kuznetsova by Oxana Kuznetsova
July 25, 2019
in Inspiration
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To be frank, I can’t call myself a fan of alcohol drinks. But as an illustrator, I’ve developed a certain taste for the most unexpected forms of inspirational material. You may consider this to be my major excuse for picking label design in this field.

Having explored so many gin, bourbon, and whiskey brands with their sophisticated packaging, now I kind of want to buy an exquisite bottle for the interior at my place. The best thing about this decision is the abundance of styles involved in the label design. Each has that peculiar style and some special idea execution: ‘diversity’ is the best definition here.

Booze label design variety

First, there are vintage-looking labels reminding of pirate adventures and Tortuga. Like aged yellow paper with the rough retro font on it, it’s amazing! I love the way some of the bottles are decorated with craft paper as well — this is a detail, making any beverage look luxurious and expensive.

Minimalism is the other feature I’d love to bring your attention to. Transparency of glass opens a wide range of opportunities to play around with label design. Check out how some of the brands implemented graphics or special backside textures to let the liquid inside create a volumetric composition. Geometric forms are also a favorite instrument for packaging, as far as I can tell: the lines, cubes, triangles add more edginess to perception.

Of course, I can’t leave illustrations unreviewed, this is a special domain to talk about. But let me just point out that such alcohol-oriented mascots on the label design are so complex! The more you watch them, the more details you see. They appear to express the ‘drink’s temper’ so-called.

Wrangletown Hard Cider by Tony Auston
Wrangletown Hard Cider by Tony Auston
Wright and Brown Distilling Company by Tony Auston
Wright and Brown Distilling Company by Tony Auston
Cocktail Porter by Jayden Osborne
Cocktail Porter by Jayden Osborne
Bareksten Spirits by Knut Harald Longva, Johannes Blomgren, Emil Olsen, KIND
Bareksten Spirits by Knut Harald Longva, Johannes Blomgren, Emil Olsen, KIND
The Doubloon by Jen Dodaro
The Doubloon by Jen Dodaro
Runners Rum by Esteban Tolosa
Runners Rum by Esteban Tolosa
Macera Tallerbar by Happyending Studio
Macera Tallerbar by Happyending Studio
Venus Handmade gin label by Vecazor Branding, Ruslan Jabrailov
Venus Handmade gin label by Vecazor Branding, Ruslan Jabrailov
Gracias a Dios Agave Gin by Abraham Lule
Gracias a Dios Agave Gin by Abraham Lule
OHD VIDDA TØRR GIN by James Hartigan
Juniper Moon Gin Packaging by Tessa Kleingeld
Juniper Moon Gin Packaging by Tessa Kleingeld
Label design for liquor by Akira Kusaka
Label design for liquor by Akira Kusaka
Chiaro Gin by Harcus Design, Jaimee-Lee Field, Annette Harcus
Chiaro Gin by Harcus Design, Jaimee-Lee Field, Annette Harcus
Inverroche Limestone Rum by BRAVO DESIGN
Tommyrotter Distillery branding by Brandon Davis
The Torrance branding by Nice People
The Torrance branding by Nice People
Summit bourbon by Sara Seal
Summit bourbon by Sara Seal
Seedlip by The Bunker Agency
Seedlip by The Bunker Agency
Dillon’s Rye 1 Whisky by INSITE
Dillon’s Rye 1 Whisky by INSITE
Vørding Gin Bottle Design
Vørding Gin Bottle Design
LOBO Apple Brandy by Mar Hernández
MELBOURNE MOONSHINE by Sense
Cooper King Whiskyby Lazenby Brown
Cooper King Dry Gin by Lazenby Brown
YVY Gin by Estúdio Bogotá
YVY Gin by Estúdio Bogotá
Timorous Beastie Label illustration by Steven Noble
Timorous Beastie Label illustration by Steven Noble

Alcohol can not only be a balm for someone’s soul but also a nice thing for your inspiration to be provoked by!

Tags: AlcoholBrandingPackagingSelection
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Oxana Kuznetsova

Oxana Kuznetsova

An extraordinary illustrator, also known as Milka. Fan of magic and unicorns, she delivers tons of inspiration with every artwork. Thrilled to see her running the fascinating wallpapers section on The Designest.

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