Clubhouse has reinvented audio chatting and transformed it into a privilege. How many of you have been asking for an invite to join the app and start following your favorite speakers? So while the idea of the app is just brilliant, let’s admit that its design is quite bland, and there is plenty of room for alternative concepts.
It would be fair to highlight that Clubhouse had chosen the best concept and was introduced right when we needed it most. The protracted pandemic from one side and massive interest to various podcasts from the other — and here we have a unique social network based on voice, where people get together for discussions, sharing interests and spreading the news. Complemented by the invitation-only format, it has immediately stood out and got tons of interest from the global community.
Getting back to the UI and branding of the app, there is hardly anything to grab our attention. So…ordinary? In fact, Clubhouse brand identity relies on a clean, simple design, which is a versatile option. By its means, the designers aimed to present their core principles: candid, pioneering, joyful. However, there’s still a feeling that Clubhouse deserves a different visual design that would better meet its concept.
Clubhouse Brand Identity by Alexis Balinoff Studio
Getting back to the UI and branding of the app, there is hardly anything to grab our attention. So…ordinary? In fact, Clubhouse brand identity relies on a clean, simple design, which is a versatile option. By its means, the designers aimed to present their core principles: candid, pioneering, joyful. However, there’s still a feeling that Clubhouse deserves a different visual design that would better meet its concept.
Indeed, as the concept of the Clubhouse is to bring people and ideas together through live conferences, they’ve emphasized each person behind each voice through vertical bars that represent the common audiovisual representation. For the basic color, they’ve selected skin-like beige, which once again highlights the human aspect in terms where we never see the people talking.
Frankly speaking, the alternative logo design suggested by Alexis Balinoff Studio is the most precise hit, and it definitely beats the original one:
This brand identity concept is an intricate project, which has compiled branding, app and logo design. They go united by a very thoughtful approach to the human component and understanding of what Clubhouse is in the eyes of its community.
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