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Home Inspiration

Brand Identity Concept for Clubhouse Which Surpasses the Original Design

There a quite a few branding concepts for Cloubhouse, but this one, enriched with human-oriented approach, merits our particular attention.

Ksenia Pedchenko by Ksenia Pedchenko
March 31, 2021
in Inspiration
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Clubhouse has reinvented audio chatting and transformed it into a privilege. How many of you have been asking for an invite to join the app and start following your favorite speakers? So while the idea of the app is just brilliant, let’s admit that its design is quite bland, and there is plenty of room for alternative concepts.

It would be fair to highlight that Clubhouse had chosen the best concept and was introduced right when we needed it most. The protracted pandemic from one side and massive interest to various podcasts from the other — and here we have a unique social network based on voice, where people get together for discussions, sharing interests and spreading the news. Complemented by the invitation-only format, it has immediately stood out and got tons of interest from the global community.

Brand Identity Concept for Clubhouse Which Surpasses the Original Design
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Getting back to the UI and branding of the app, there is hardly anything to grab our attention. So…ordinary? In fact, Clubhouse brand identity relies on a clean, simple design, which is a versatile option. By its means, the designers aimed to present their core principles: candid, pioneering, joyful. However, there’s still a feeling that Clubhouse deserves a different visual design that would better meet its concept.

Clubhouse Brand Identity by Alexis Balinoff Studio

There a quite a few branding concepts for Clubhouse, but this one introduced by Alexis Balinoff Studio merits our particular attention. Probably, it’s due to a focus on the human aspect, which remains one of the focal features of modern graphic design.

Getting back to the UI and branding of the app, there is hardly anything to grab our attention. So…ordinary? In fact, Clubhouse brand identity relies on a clean, simple design, which is a versatile option. By its means, the designers aimed to present their core principles: candid, pioneering, joyful. However, there’s still a feeling that Clubhouse deserves a different visual design that would better meet its concept.

Brand Identity Concept for Clubhouse Which Surpasses the Original Design
Brand Identity Concept for Clubhouse Which Surpasses the Original Design
Brand Identity Concept for Clubhouse Which Surpasses the Original Design
Brand Identity Concept for Clubhouse Which Surpasses the Original Design
Brand Identity Concept for Clubhouse Which Surpasses the Original Design
Brand Identity Concept for Clubhouse Which Surpasses the Original Design
Brand Identity Concept for Clubhouse Which Surpasses the Original Design
  relevant:
GoDaddy logo is remastered in company’s fresh branding design January 17, 2020
Hey, dudes! Branding design for Yandex.Taxi company July 30, 2019
Next
Prev

Indeed, as the concept of the Clubhouse is to bring people and ideas together through live conferences, they’ve emphasized each person behind each voice through vertical bars that represent the common audiovisual representation. For the basic color, they’ve selected skin-like beige, which once again highlights the human aspect in terms where we never see the people talking.

Frankly speaking, the alternative logo design suggested by Alexis Balinoff Studio is the most precise hit, and it definitely beats the original one:

I wanted to offer the same flexibility to the logo to be able to adapt to its environment, taking the principle of audio that changes according to the volume of the voice.
Alexis Balinoff

This brand identity concept is an intricate project, which has compiled branding, app and logo design. They go united by a very thoughtful approach to the human component and understanding of what Clubhouse is in the eyes of its community.

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Ksenia Pedchenko

Ksenia Pedchenko

A design blogger and editor, who has an eye for the trends and feels what you want to read and learn. She’s in love with a good text, so be sure there won’t be empty talk, only precisely picked content.

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