No Result
View All Result
Subscribe
The Designest
  • Home
  • Design
  • Freebies
  • Toolbox
  • Tech
  • Tutorials
  • Inspiration
  • Digital Art
  • Home
  • Design
  • Freebies
  • Toolbox
  • Tech
  • Tutorials
  • Inspiration
  • Digital Art
No Result
View All Result
The Designest
No Result
View All Result
Home Design

GoDaddy logo is remastered in company’s fresh branding design

First, they get rid of the guy in the GoDaddy logo, now what?

Milena Anisimova by Milena Anisimova
January 17, 2020
in Design
0
Share on FacebookShare on Twitter

The veteran of the first-generation web companies has completely turned into the modern-looking service for entrepreneurs, embarking on new business fields. GoDaddy logo with a jaunty mustard-haired guy was replaced by a heart with GO hidden in it.

Entrepreneurial spirit, joy, and humanity — the Holy Trinity of the world-known domain registrar and web hosting company now has its reflection in a renewed branding design. From losing its quirky mascot design in the 90s style to a company’s grown-up version, everything about GoDaddy was sentenced to renovation. But the main fuss is made, surely, by the new GoDaddy logo. Go or don’t go?

GoDaddy logo metamorphosis took two years

In 2018 they removed the daddy’s floating head, saving the recognizable green color for the company’s name, written in sans serif. That was okay… except for the company’s main spirit loss. GoDaddy logo had a memorable mascot they could do something about but they’ve given it up in exchange for something new. Long afterward they’ve decided to relaunch the company’s perception by introducing a new logotype — a heart-shaped GO, supporting the encouraging “do what you love” slogan.

2018 GoDaddy Logo Redesign
2018 GoDaddy Logo Redesign

The sans serif predecessor was granted a new color solution and that’s, basically, it. Speaking of fonts in this branding design, trendy and elegant serif was implemented for the headline typography — that’s what many respectable publishers opt for in the search for the bold style.

Branding design with illustrations of all kind

There are still drawn guys to look at! Heads up for the great 3D animation work and hand-drawn icon illustrations. This trait perfectly suits the wave of 2020 design trends with a reign of the human approach. Although, the brand identity illustrations might give you a little of “I’ve-seen-it-already” feeling. Dozens of projects in the same style appear on Behance every week irrespective of the trends, so to say.

Showcasing is all neat

What is undoubtedly great about the project is the way a new branding design is reflected through the photos of happy entrepreneurs and themed merch (tote bags, pins, t-shirts). It all makes you think of a family-like atmosphere GoDaddy offers to people in pursuit of their dreams. Too sweet for a domain registrar? Wait a couple of years and you’ll see how the oddness of it fades away and GoDaddy branding design gets what it was created for.

GoDaddy new logo
GoDaddy new logo

Getting to know the new GoDaddy logo and the branding design philosophy has left a shade of confusion about integrity. Isn’t it all a little bit too much? Many parts of identity seem to be put randomly together and not interrelated. The company tried too hard, saturating the branding design with hopes, joy, smiles, and color. But that’s just my own grumpy opinion.

Tags: BrandingLogoRedesign
Previous Post

The Golden Ratio in Design: Notions and Essentials

Next Post

How to Install Illustrator Brushes

Milena Anisimova

Milena Anisimova

A huge design geek, discovering the industry through the prism of modern values and social media communication.

Related Posts

10 Font Trends 2023: The Year of User-Oriented Typography

by The Designest Staff
January 19, 2023
0

If you need a trouble-free method to understand what the design industry is up to, look at the typography trends....

12 Graphic Design Trends For 2023: The Visual Euphoria

by The Designest Staff
December 20, 2022
0

It was the best of times, it was the worst of times, and whatever part of this statement applies to...

Creative Power of Shutterstock: Introducing CreativeFlow+

by Alina Yakovleva
December 8, 2022
0

Having all the needed tools on one platform is the dream of many creative minds. And Shutterstock made it come...

Best Drawing Software in 2023 For Your Creativity

by Evgenia Papicheva
December 8, 2022
9

We’ve collected the best free art programs and paid software for you to always have a wide choice of creative...

Pantone Color Of The Year 2023: Viva Magenta

by The Designest Staff
December 2, 2022
0

The new color celebrates self-expression without restraint and comes as a tribute to power of humanity.

Top 9 Logo Design Trends in 2023: The Triumph of Typography 

by Ksenia Pedchenko
November 28, 2022
4

Do logo trends really exist, and if so, what's the best way to approach logo design in 2023?

Next Post

How to Install Illustrator Brushes

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Popular Posts

  • 70+ Best Photoshop Text Effects & Styles PSD Templates

  • How To Sell Digital Art: 20 Best Places To Sell Your Digital Design Online

  • 10 Font Trends 2023: The Year of User-Oriented Typography

  • 20 Digital Artists You Should Know: Famous, Talented, Inspiring

  • Freebie: a logo mockup, charged with elegance

Envato Elements
with Envato Elements membership

Categories

  • Design (80)
  • Digital Art (27)
  • Freebies (78)
  • Inspiration (43)
  • Other (5)
  • Tech (19)
  • Toolbox (142)
  • Tutorials (56)
Youtube Facebook Instagram Dribbble Pinterest Twitter RSS

Subscribe

The Designest

Weekly Email Updates

We got tons of fascinating articles, videos and freebies for you every week!

SUBSCRIBE

Design Blog

  • Design
  • Digital Art
  • Freebies
  • Inspiration
  • Other
  • Tech
  • Toolbox
  • Tutorials

About Us

Welcome to The Designest — a professional design blog aimed to deliver fresh news & trends of the industry as well as the most essential courses & tutorials you must have been searching for.

Company

  • Advertise with Us
  • Contact Us
  • Cookie Policy
  • Privacy Policy
  • Terms and Conditions
  • Affiliate Disclosure

© 2022 The Designest — Professional design blog aimed to deliver fresh news & trends of the industry

No Result
View All Result
  • Home
  • Design
  • Freebies
  • Toolbox
  • Tech
  • Tutorials
  • Inspiration
  • Digital Art

© 2022 The Designest — Professional design blog aimed to deliver fresh news & trends of the industry

Subscribe to Regular Updates
We got tons of fascinating articles, videos and
freebies for you every week.
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.