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Pantone Color Of The Year 2022: Very Peri

The new color celebrates inventiveness and creativity and comes as a tribute to all creators worldwide.

Ksenia Pedchenko by Ksenia Pedchenko
December 9, 2021
in Design
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It’s become a nasty tradition to resort to the pandemic and its global “heritage” whenever we speak of new trends and important events in science, culture, or art. That’s why the choice of Pantone color of the year 2022 is particularly important for us today: as it feels like the first big step towards the better days and emphasizes another hugest value of humanity: creativity.

Last year Pantone announced two colors instead of one, and it was probably the best solution to describe the times we all came through in 2020 and what we should have kept in our hearts for 2021. Ultimate gray transferred the feelings of composure, steadiness, and resilience, while the illuminating yellow color was supposed to bring positive associations.

Anyone else notice the neat correlation between the new @pantone Color of the Year & @CyberpunkGame
Can we expect a collab in the future ;)? #cyberpunk2077 #pantone2021

— Juliana DiChiara (@jichiara) December 10, 2020
For 2022 Pantone Color Institute selected PANTONE 17-3938 Very Peri, the saturated lavender hue as a symbol of the global zeitgeist of the moment and the transition the world is going through, and the role of graphic design in it. Our lives undergo massive changes; standards and goals evolve, and even the understanding of work, social and personal life gets re-shaped. In these times of great transformations, graphic and digital design, gaming industry, and other digital fields help stretch the limits of reality as they set up a dynamic virtual world full of possibilities and creative realization.
As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time with its violet red undertone PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.
— Leatrice Eiseman Vice President of the Pantone Color Institute

It’s not the first time when Pantone color of the year belongs to the blue family. Two years ago, they already announced Classic Blue as the color of 2020. Meant to stand for serenity and faith in our future, the color actually failed meeting the global spirit, as the rising pandemic undid its good intentions. 

It’s not the first time when Pantone seeks the symbol of creativity in color either. In 2018 they chose Ultra Violet, made to celebrate ingenuity and imagination. It’s interesting that we came up with similar spirits and hues in 2022, and it frankly gives tangible hopes for significant transformations in the future. 
The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer.
— Leatrice Eiseman Vice President of the Pantone Color Institute
Pantone Color Of The Year 2022
Pantone Color Of The Year 2022
Pantone Color Of The Year 2022
Pantone Color Of The Year 2022
It’s important to highlight that Pantone created this color of the year instead of delving into the archive. This move sounds like another proof of the creativity-oriented message of Very Peri and how it should inspire artists worldwide in their cravings.
  relevant:
130 Eye-Catching Color Combinations For Design Enthusiasts April 27, 2022
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The time will show how the new color of the year will fit our lives and designs. Similar shades of lilac have already crowned color trends in product design and fashion for the past few years, so Very Peri promises to be a very understandable solution for the masses. For now, we only invite you to reassess its profound beauty, take a look a the brand new color palettes featuring PANTONE 17-3938, and share your emotion on social media and in the comments.

How Pantone Chooses the Color of The Year

The choice of the color of the year lies on Pantone Color Institute, which provides color insights and solutions. They collaborate with clients who seek to address color possibilities and challenges and develop a color and design approach matching their brand vision. 

To choose the Pantone color of the year, the experts come through rigorous trend analysis looking for new color influences. They source ideas from the entertainment industry, music, and films, fashion, all areas of design, popular travel destinations, as well as new lifestyles and socio-economic conditions. Influences may also come from new technologies and materials. In fact, anything that takes place in human society and influences it is considered. With all this amount of research and knowledge, Pantone comes with the vision of the color and is able to recognize color trends for the new season. 

Pantone color of the year has been announced for 23 years now. Every year, this solution significantly influences overall color trends, global product development, and purchasing decisions in multiple industries, including fashion, interior, and industrial design, and product packaging and graphic design.  
Tags: ColorTrends
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