Most of the internet is texts… and cats, of course. But how do you choose the best cat on the internet? You’ll read the description of the photo, video, or whatever, which is also a text, by the way. You see that even to promote graphic images you need to write some words, and those should be clear, informative, and engaging to actually contribute to your work. Writing good texts is a crucial skill to master if you want to be successful on the internet, even if that is not your area of expertise.
In addition, thoughtful writing practice will make you a better communicator, especially nowadays when most of the communication is in written form. Did you ever get a work email after that you were like, ‘What does it all mean? What should I do with that?’. Because I did, and take it as the most irritating thing about work ever. To avoid being a cause of such situations, it’s better to learn how to structure your texts and make them perfectly clear. Here are some courses that will help you on that matter.
How to write for social media and personal branding
If you want to create a strong digital presence and profit from it, it’s not enough to just post the same vanilla text on all of your social networks and wait for the response of your audience. There are specific formats and ways of communicating your message that suit best every particular media. To connect emotionally with the audience and build on your personal brand values, every detail matters. Not only what and how you want to say something, but also when and where. Here are some courses that will help you get to grips with effective social media copy.
Blogging 101: Tone, Branding, and Strategy
In this course, you will learn how to create a blog that reaches the target audience and promote your brand or personal brand values. An award-winning blogger and digital marketing specialist Emma Jane Palin will unravel all the ins and outs of blogging, defining your tone of voice, and planning media strategy. In addition, she will show the ways to enhance the audience’s engagement and familiarity with your brand by building a community around your blog.
You’ll get a deep understanding of the place of blogging in overall branding strategy and will receive helpful tips to build a really impactful digital presence. The teacher is a practicing digital marketing specialist, so all of his advice grow from a great experience and a wide variety of cases. This course is addressed to entrepreneurs, freelancers, and creators, who want to have an efficient blog or website. Supporting that, as a course project, unleash your voice to the world by creating a compelling blog and learning about branding, content, and promotion. All you will need is a computer, the internet and something that can take photos or shoot videos. No previous experience is necessary.
Copywriting: Principles of Writing for Advertising
Rejoice, everyone who wants to improve their communication skills to that height, so you can sell just with your words. This course is meant for you! An award-winning copywriter Érica Igue will reveal the secrets of creating impactful and appealing messages that sell. You will learn techniques to translate your ideas into words and create a powerful copy in different formats, adjusting it to platforms such as Instagram, Facebook, TikTok, and other channels in order to impact your target audience.
As a course project, you’ll discover the entire creative process of an advertising campaign and develop your own for a product or service of your choice. You’ll be guided through all the steps, starting from the brainstorming and strategic planning, to putting it down into pieces and publishing them in different formats. In addition, you’ll get some important tips for community management and PR stunts, so that your copywriting project can go viral on the internet. The best part of this is that to take this course, you will need just a computer and your favorite writing tool. The magic of good copywriting will work even if it’s pen and paper.
Introduction to Blogging
Do you want to enter the world of professional bloggers who do it for living? Or just want to share a slice of your life and build a digital presence? Anyway, this course will provide you with lots of insightful information. The author of the course, Abigail Quesnel is a bachelor of communication and deputy director of coolhuntermx.com. Therefore, she has great expertise in this area of knowledge and will gladly share it with you.
You don’t need to have any previous knowledge or experience because Abigail will teach you everything from scratch. You’ll learn how to create your first blog and achieve a greater impact on your target audience with original content. Step by step, you will be guided through the whole process of creating a blog, from defining your target audience and core visual identity, to delivering content and monetization strategies. When it comes to blogging, it’s not only about writing posts, it is more about generating and sharing attractive content in different communication channels, which you will be taught to do. So take guidance from Abigail and bring your first blog to life.
Overcome a creative block
Sooner or later almost everyone who is doing creative writing faces that nasty thing called ‘creative block’. The state in which you run out of ideas and every new one seems so plain and cliché, that is thrown away without further examination. Rejoice, because we’ve got a remedy, and will gladly share it with you!
How to tell stories that sell ideas
All in all, design is about communication and storytelling. No matter which area of creative expertise you represent, you need to communicate your ideas to the viewers through their emotions, and the most effective way to do so is to warp it up in a story. Mastering storytelling skills can help you to build a strong rapport with your audience and boost your personal brand whether it is a blog, social media, online portfolio, or design proposal. A good story can jazz up any written text. It has the power to engage and inspire people all over the world. People love stories. It’s just something primal written into our DNA.
Storytelling Techniques for Conveying a Message
Surely, every single one’s got a story to tell, and you can learn how to use that story to connect with readers and viewers and communicate your ideas to them. By the end of this course, you will be mesmerized by the magic of the stories, which we tell and are being told, and will be able to create a narrative for your brand that resonates with your target audience. Everything that you need to start is a passion for a good story.
The teacher is Gabriel García de Oro, a professional storyteller, and author of more than 40 books, who also works as the executive creative director and strategy advisor at Ogilvy Barcelona. Under his guidance, you’ll learn how to convey messages via storytelling and be sure that everyone gets it. You’ll come to grips with two key concepts of storytelling, emotional connection, and engagement. And how to use them wisely while building a brand identity. As a finishing touch of education, you’ll discover how to choose the right words and define your tone as a narrator to maximize the effect of your storytelling.
The Art of Storytelling for Freelancers and Creators
Everyone is a hero on his own journey, and during this course, you will learn what ways have you gone, what obstacles overcame, and how to put this experience into words. Are you ready to discover your inner storyteller? Your teacher will be Sun Yi, founder of the digital agency Night Owls, who has helped companies and organizations like Spotify, the American Red Cross, and Seiko incorporate storytelling in their branding. This course is ideal for freelancers, teachers, coaches, entrepreneurs, and content creators, who want to take their performance to the next level with storytelling.
Stories that resonate with the audience on a deeper level and evoke emotions are the best way to sell ideas. You should definitely try it by yourself, and you’ll have such an opportunity. As a course project, you will develop your hero’s journey for branding purposes. And will be ready to adapt this story for a variety of formats such as social media, website, stage performance, or interview to fulfill its fullest potential. Because it’s not only about the story itself, it is also about the way you tell it.
Create engaging copy for social media
Since the beginning of the social media era, a constantly growing buzz of the information posted makes it more and more difficult to stand out of the crowd and got your own voice. Still, social media presence is crucial nowadays therefore it’s unwise to leave this opportunity unused. Here are some simple dos and don’ts to start your social media copywriting with.