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Willing to create a striking logotype but don’t know where to start? Learn from skillful graphic designers at Domestika — the online community for creative people.
They say visuals express the idea better than words do, so generating an image of your branding project is a pivotal thing for any graphic designer. One should be eager to immerse in the brand’s concept, ideology, strong sides and distinguishing features — all this hustle to be capable of expressing everything in one image. No logotype exists separately from the brand, design system or context. The adaptability of a logo to various situations is another non-trivial criterion in preparing a design.
These are just a couple of things to keep in mind while working in cutting-edge branding, as a matter of fact, there are dozens of other recommendations on delivering a dreamy identity logo. Starting with some general guidelines on composition, typography and technical aspect, going straight to aesthetics, style, trends, peculiarities of this or that sphere you’re representing with your logotype. Exploring these mountains of knowledge all alone is possible, but that journey would take a lot of time, to say the least, and getting bumps and bruises is inevitable.
We have a better idea — learn from the best to be capable of standing up against any creative obstacles! Upgrade your skills by borrowing the experience from top-notch graphic designers, who have successfully made hooking logotypes for many well-known companies. Not only do you acquire the valuable knowledge, but you get a signed certificate by the Teacher from the course you chose: download it and add it to your portfolio! If you’re a freelancer or a professional looking for some new creative challenges, it will definitely come in handy.
We’ve prepared a couple of online classes for you, encompassing all the stages you need to pass while developing a logo: from general knowledge to practice. Use the code THEDESIGNEST-10 to get an extra 10% off any of the courses. You can even use the code on multiple purchases — there’s no limit to what you can learn.
What’s the essence of a logotype? How to make an icon, embracing the core idea of a brand, and being transparent to the audience? This and other vital questions are addressed by Sagi Haviv, a partner and designer at Chermayeff & Geismar & Haviv. The company has developed world-known logotypes for NBC, National Geographic, Animal Planet and Mobil. In his course, you’ll go through the process of getting acquainted with the brand, finding out its distinctiveness, and transforming it into the message an icon will broadcast into the world.
It’s alright if you’re a newbie in this field: the course is designed for anyone who wants to learn about identity design and logotypes. Listen to the inspiring story of Sagi Haviv to strive for some great projects of your own! There’s nothing more uplifting than watching your idea morphing into an excellent logotype, rising to prominence.
Any well-made logotype should establish a connection for the brand and its icon as well as shorten the distance between the company and the audience. Steve Wolf, a passionate graphic designer with years of experience and zest for his work, unveils the ways of developing a spark of an idea into the actual project. At the end of the course, you’ll be proudly looking at your logotype — it won’t be just a number of characters or a simplified illustration. You’ll acquire a precious experience of seeing the outlines of a future composition, bringing it to life, showcasing it to a client, and then sharing it in your digital portfolio to get recognized. A nice bonus is the tips on overcoming creative blocks Steve shares, which is also very precious.
Start watching this class if you already have some basic knowledge in graphic design and can call yourself a savvy of Adobe Illustrator and InDesign. Who knows, maybe you’ll come up with an attractive trademark logo you’ll use to mark the future works?
Outstanding designs and marketing ideas don’t sell products, they sell ideas and concepts. In order to achieve that, you need to manage the creative process from scratch carefully. Delivering a polished logotype is one of the points on the agenda.
Legibility, color, size, adaptability — do these things ring a bell for you when discussing a logotype? Probably yes, but do you truly grasp the meaningfulness and comparability of each element? Find out together with Elena Sancho, founder of Tatabi Studio, who invites you to join a wondrous logo creation process: from a rough sketch on paper to a digitalized computer logo. No drawing skills or profound graphic design knowledge is required, get armed with pen/pencil, sketchbook, the camera of your phone and a trial Adobe Illustrator version.
Apart from pictorial marks and emblem logos, the prominent role is played by word and letter marks, consisting of custom typefaces. Master the techniques of building a typographic logotype with Elias Mule, a graphic designer and art director. After shaping your idea of graphic design and branding, spiced with a considerable level of Adobe Illustrator experience, taking this course would aid you in perfecting the skills.
The intro part is dedicated to analyzing the global brands, speculating on existing trends and the relevance of typographic logos so that to warm your interest up. Then comes the anatomy of typography and basic principles of building characters inside of a unitary system. Sure, the course won’t do without sharing visual tricks for a harmonic composition and exclusive sketching techniques, so be ready to create characters, breathing with personality. The studying will culminate in you becoming practically as adept in typographic design for logos as Elias (why not, everything’s possible!) and proving it with your own carried out typographic logotype.
Simulate the actual life cycle of a logotype project from receiving a client’s brief to developing the project. All the path comes under the caring eye of Daniel Barba López, director of Monotypo Studio. Daniel believes that the language of visuals can speak clearer than words, you’re about to confirm that point of view with your acquired experience.
To understand the modern perception of imagery in this field, it’s crucial to trace back the historical evolution of typography, and Daniel will gladly guide you through the most significant milestones that shaped the way we see typography nowadays. Moving from theory to practice, your hands will be busy with crafting a branding logotype from a preexisting font (you can choose your favorite one) and preparing a catchy presentation for it. And this is not the end of your route: get to know various mediums for a logo to appear and become an expert in logo printing methods by applying the knowledge Daniel provides.
There’s no limit to learning! For more courses on graphic design, go check all the courses available in the Domestika catalog, you won’t be disappointed. On a search for some extra inspiration, look at how well the other students did on their projects and join the community and become the best creator out there!
Explore thousands of creative classes in design, business, visual art and craft! Whatever skill you want to improve, Domestika has a course for it! Use the code THEDESIGNEST-10 to get an additional 10% off.
