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Tokyo 2020 Games icons: a dynamic beauty and respect to the pioneers

The Organizing Committee of Tokyo 2020 unveiled the official pictograms for the Games designed by Masaaki Hiromura's team.

Ksenia Pedchenko by Ksenia Pedchenko
February 27, 2020
in Design
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After Tokyo 2020 promo video was introduced at the Closing Ceremony of the Olympics in Rio, there were some rumors about the pictograms design. A number of creatives stuck to an idea they would conserve some of Nintendo aesthetics since the video was imbued with it. However, the team headed by Masaaki Hiromura has chosen another source of inspiration.

Tokyo 1964 pictograms
Tokyo 1964 | © International Olympic Committee (IOC)

The Games held in 1964 in Tokyo went down to history as the first ones where the pictograms were used. They were designed with straight lines and precise circles to attain simple and beautiful appearance.

Masaaki Hiromura spent two years to remaster the motives by adding fluidity and motion. So that’s right what the Tokyo 2020 pictograms are about: a combination of dynamic beauty and respect to the pioneers of the Japanese design industry.

I hope that these pictograms will inspire everyone and help generate excitement for the different sports at Tokyo 2020.
Masaaki Hiromura
Designer

The set includes 50 pictograms for 33 sports on the 2020 Olympics programme, which means there is more than one pictogram for some sports. They will follow Games in every medium: from the website and tickets design to the official printed production and souvenirs.

For the first time in Games history, #Tokyo2020 has created kinetic sport pictograms! #Tokyo2020 has created the first animated pictograms to highlight just how dynamic, innovative, and special this Games will be! ✨#UnitedByEmotion @Olympics @Paralympics pic.twitter.com/NFw8uhFaU2

— #Tokyo2020 (@Tokyo2020) February 26, 2020

A year later, on February 26th, the Tokyo Organising Committee announced that the pictograms for Tokyo 2020 Olympics and Paralympics would be the first kinetic sport pictograms in the history of Games.

The animation is to highlight how dynamic, innovative, and special these Games will be!​

Via: Olympic.org
Tags: IconsJapanOlympicVideo
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Ksenia Pedchenko

Ksenia Pedchenko

The Designest editor and passionate design blogger with over 6 years of writing experience. Ksenia has an eye for the trends and never misses an opportunity to share some helpful or inspiring content. She's in love with a good text, perfect visuals, and inspiring stories that energize the industry.

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